James is a human centred designer.

 

What does this mean? He designs physical products and systems for people and their day-to-day lives. He focuses on the experience and the joy of using something. The work he produces solves problems, and the experiences created are real and memorable.

 

James loves working with people. Good design brings people together, and so there’s no reason why the process of design can’t bring people together as well. James has worked small local charities, right through to international brands.