Communal public cycling, inclusive to families with young children. Promoting the environment, and promoting a healthy lifestyle.

 

The existing Santander Cycle scheme was designed to be ‘one size fits all’, and as result, the design actually suits very few users. The scheme is great for those adults who are comfortable in their own ability, however turns its back on communities isolated from cycling as a result of social, financial, and physical restrictions.

 

Focusing on the user groups isolated from the scheme creates an outcome more inclusive for all.